LinkedIn Isn’t Just a Resumé: A Practical Guide for Emerging Communication Professionals

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Close-up of two students seated in a UFV classroom, listening to a presentation during a CMNSA meeting, with water bottles and laptops on the desk.

Author: Desmond Devnich
Photos: Linden Markham

Earlier this week, I had the chance to share some LinkedIn tips with my fellow charter members of the UFV Communication Student Association (CMNSA). As a newer student group — we only started meeting in January — one of our early goals was professional development.

Communication students gathered around classroom tables during a CMNSA professional development session at UFV, listening attentively and participating in discussion.

We began with something practical: working with a fourth-year Media Arts student to take professional headshots for our members. Naturally, the next question was: Now what do we do with them?

Our president, Malayna Joy , kindly mentioned she admired my existing LinkedIn presence and asked if I would share some tips with the group. I was happy to — not as a LinkedIn expert, but as a fellow learner who has made plenty of mistakes and adjustments along the way.

What really motivated me, though, was something I kept hearing from students.

  • “I don’t have any good jobs to list.”
  • “I don’t really know anyone to connect with.”
  • “I don’t have time for another social media platform.”
  • “It feels awkward to promote myself.”

If any of that sounds familiar, you’re not alone.

Start by thinking like a communicator

One mindset shift helped me the most: your LinkedIn profile is not just a form to fill out, it’s strategic communication.

As communication students at the University of the Fraser Valley , we talk a lot about audience, positioning and message clarity. LinkedIn is simply another place to apply those same principles to ourselves.

Your profile is your professional story in motion. LinkedIn supports thought leadership, a place to showcase you and your ideas.

BUILD: Get the foundation right

During our session, one point really seemed to resonate:

Your headline is not your job title — it’s your positioning statement.

That line sparked a lot of discussion.

Your headline is one of the most powerful pieces of real estate on your profile. It helps people quickly understand who you are, what you care about and where you’re headed. It also supports discoverability through keywords.

A simple formula is role or aspiration + speciality + value or impact. Example: Communication student specializing in digital storytelling | Passionate about community engagement.

Beyond the headline, a few foundational pieces matter most:

Profile essentials

  • Use a professional, approachable photo
  • Choose a header image that reflects your interests or direction
  • Write your About section in first person
  • Naturally include relevant keywords
  • Focus on what you learned and achieved, not just your duties

One pattern I’ve noticed among students is the tendency to undervalue lived experience. Retail, food service, volunteering, student leadership — these roles build real communication skills. Don’t short-change yourself by leaving that story untold.

Close-up of two students seated in a UFV classroom, listening to a presentation during a CMNSA meeting, with water bottles and laptops on the desk.

NETWORK: Start closer than you think

Another hesitation I often hear is: “I don’t know anyone.”

I understand that feeling — but it’s often not as true as it feels.

When I was working as a barista at Starbucks back in 2009, some of my most valuable professional connections started right at the counter. I made a point of getting to know regular customers, learning about their work and asking thoughtful questions about their career paths.

Years later, I would end up working with — and in some cases for — several of those same customers.

The lesson that stuck with me:

Networking doesn’t only happen at conferences. It happens wherever genuine curiosity and relationship-building exist.

Whether you are serving in a restaurant, working retail, volunteering in the community, or participating in student leadership, you are already in relationship-building environments.

For CMNSA members and UFV students, strong starting points include:

  • classmates and peers
  • UFV faculty and alumni
  • local Fraser Valley media organizations
  • community and volunteer connections

Start where you are.

ENGAGE: Visibility builds credibility

One common “red flag” we discussed is the set it and forget it approach.

LinkedIn is social media. A polished profile is important, but engagement is what keeps you visible.

You don’t need to post every day, and you don’t need to be an expert. Some approachable ways to begin:

  • share what you are learning in Communication courses
  • reflect on events or guest speakers
  • highlight projects or volunteer work
  • thoughtfully comment on others’ posts

Small, consistent activity builds familiarity and credibility over time. Then, perhaps set a reminder to review your profile at the end of every semester to update new projects, refresh skills, add courses and certifications, and review your headline.

ADVANCE: Use LinkedIn as a career tool

LinkedIn becomes especially powerful when you move beyond profile-building and start using it strategically.

For emerging communication professionals, this can include:

  • reading job postings to understand required skills
  • following organizations you admire
  • requesting informational interviews or coffee chats
  • connecting with recruiters and hiring managers
  • ask for and give recommendations, endorse others’ skills
  • signalling when you are open to opportunities

As the UFV School of Communication emphasizes, our field values ethical, inclusive and forward-looking communicators. LinkedIn is one place where those professional habits begin to take shape.

A gentle note on confidence

If there was one theme that came up repeatedly in our CMNSA session, it was hesitation. Many students feel unsure about talking about themselves or worry they are “not experienced enough yet.”

From one fellow learner to another: growth in this space is incremental.

Your profile will evolve. Your headline will change. Your confidence will build.

The goal is not perfection — it is intentional progress.

Moving forward together

If you are a communication student at UFV or elsewhere, my encouragement is simple:

  • build your profile thoughtfully
  • engage with your community
  • network both online and in person
  • stay curious about the paths others have taken

Consider reaching out for a virtual coffee or an in-person conversation with someone in the field. And if you’re part of CMNSA or a similar student group, lean into that community. Emerging communication professionals are stronger when we support and cheer each other on.

We’re all still learning. But taken together, small, consistent steps on LinkedIn can open more doors than many of us expect.

Voice of Transformation: Embracing Public Speaking as a Path to Personal Growth

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Rayna Nasses at UFV Abbotsford campus

by Matthew Michaud

In an engaging conversation, we reconnected with Rayna Nasser, a sophomore in the General Studies program. Rayna’s reflections on her time in CMNS 235, Public Speaking, offer an insightful glimpse into her academic journey and personal growth. As a student transitioning from General Studies to Media Arts, Rayna explores the challenges and revelations encountered in a course that pushed her beyond her comfort zones, particularly in the realm of public speaking. Her account reveals a transformative experience, marked by the discovery of confidence and the importance of adaptability in communication.

What program are you in at UFV? Are there any activities/groups that you are part of?

Currently I’m enrolled in the General Studies diploma; however, I’ll soon be switching into the Media Arts program and will pursue that as my main studies. As I’ve been trying to navigate where I fit in academically, I have yet to join any extracurriculars at UFV, but I feel that’ll change once I hone in on my studies.

Tell us a little about yourself and what you are up to these days?

Coming from a first-generation Lebanese immigrant family, I’ve been very fortunate to live a life filled with opportunity and access. Life lately has been fairly quiet, consisting mainly of school and work. I bartend at a restaurant, meaning that I get my fill–and then some–of social interactions. In whatever free time I can find, I’m typically doing one of three things to re-charge my social battery: 1) reading 2) watching a movie 3) building miniature dioramas.

What was your overall impression of taking CMNS 235 in person at UFV?

I enrolled in CMNS 235 on a whim, thinking to myself: “what do I have to lose, it could be fun”. My first impression of the class frankly was a little all over the place; I was looking forward to the speaking aspect of the speeches, but after the first day of class I began doubting myself and feeling nervous about the workload. It truly was one of those “trust the process” moments. The course structure is unlike any that I’ve seen before, with it seeming intimidating and overwhelming at first, but once you got into it you realized that’s not the case. The expectations for the assignments are clear, while still allowing individuals the flexibility to speak of things that are more so in one’s element. Public speaking is inherently a scary thing, but I can say with confidence that taking this course has been the best thing I’ve done so far during my time at UFV.

What were the biggest challenges of undertaking CMNS 235?

The biggest challenges I encountered in CMNS 235 would have to the impromptu speaking. This might seem like an unpopular opinion, but I thrive on structure, especially when it comes to my speeches. Therefore, I’d much rather memorize an 8-minute speech down to the specific word, rather than making it up on the spot. However, after attempting to actually memorize an 8-minute speech, I realized that impromptu speaking is a skill just as important and necessary as memorization; being able to think quickly on the spot and bounce back from a setback is what makes a great speaker. What helped me improve this skill would definitely be the 30 second on-the-spot speeches we did about random topics, which helped me think quickly on my feet and reminded me to always make it seem like I knew what I was talking about (even if I didn’t at times).

What did you get out of the course?

My thoughts on this course are simple: take it. I never imagined how big of a role public speaking would play in my life, whether it’s in my classes or at my job. Talking to my peers has become easier, talking to my boss has become less daunting, and it’s these small things that add up to make my life a little easier. I’ve become aware of the small mannerisms that impact the delivery of my speaking, all the ums and erms. Being able to consciously limit that type of vocabulary from my every-day speaking has taught me to be more confident in my words and to say things with purpose, which to me has been the biggest takeaway after taking CMNS 235.

School of Communication celebrates book publication

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Dr. Marcella LaFever (aka ella Anne) answering questions about her book at the School of Communication retreat on July 25th
Book cover featuring a photo of Cella Anne ready to go on a solo x-country bike trip at the the age of 20
Book cover featuring a photo of Cella Anne ready to go on a solo x-country bike trip at the the age of 20

The School of Communication at the University of the Fraser Valley is pleased to be able to help celebrate the publication of Professor Emeritus, Marcella LaFever’s post-retirement book 404 Years: An Autobiography. She came to the School’s retreat on July 25th to do a reading and answer questions, of which many ended up being about the publishing process – not surprising in a university setting.

Using the pen name Cella Anne (a childhood moniker), Dr. LaFever spent the last three years doing a deep dive into genealogy records and archives, along with books and articles about historical events in both Canada and the U.S., to write a book that one of her reviewers called “genre-busting.” Cella says that she wanted to continue her work related to intercultural communication and to Truth and Reconciliation work, because retirement is the perfect time to do things you never have time for when on a teaching schedule.

Dr. Marcella LaFever (aka Cella Anne) answering questions about her book at the School of Communication retreat on July 25th
Cella Anne answering questions about her book at the School of Communication retreat. Photo by S. Hannah

To attain her goal, the book investigates four lines of her ancestor’s lives beginning in 1621 (404 years ago) as the first Haney landed in the Virginia Colony. From slave owning to being in battles meant to subjugate Indigenous peoples, the story of the Haneys, the LeFevres, the Beaman’s and the Stutevilles move across the continent with the bounty of land grants given for fighting in wars and to establish farms to feed the ever growing number of people wanting a better life. Dr. LaFever creates an historical narrative using facts taken from verified records such as military rolls, census records, wills, and obituaries to create scenes as told through the eyes of generations of the women.

Cella Anne parallel’s her own story in alternating chapters – a story that moved her towards a dedication to issues of social justice. Each chapter and scene starts with the year and the Indigenous territory in which it takes place – just one of the ways she found to offer land acknowledgements along the way.

On Friday September 12, Dr. LaFever will have her book on display and be available to answer questions at the College of Arts Faculty Celebration being help in K150 (the south patio). She says she will have copies available for sale as well. You can also contact her ahead of time at cellaanne@404years-thebook.com to make sure she brings one for you.

Other faculty members celebrating books include Barbara Messamore, Adrea Johnson, Jon Heidt, Andrea Albonico, Noah Schwartz, and Marcel Casarini,

From Ice to Academia: A UFV Student’s Journey Beyond Hockey

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Ice hockey player on hockey field

by Matthew Michaud

A former competitive hockey player transitions to university life at the University of the Fraser Valley (UFV), bringing the discipline and resilience from the rink to the classroom. Enrolled in communications and philosophy, this student is on a quest to explore a broad academic landscape without rushing into a major. The early university experience is marked by the application of lessons learned in sports—such as teamwork and time management—to academic challenges. In CMNS 125, the focus shifts from physical agility to the art of concise and clear communication, reflecting a new kind of strategic thinking. This story is about leveraging past experiences to navigate new beginnings and the pursuit of personal growth in an unfamiliar field.

 What are you studying at UFV?

 For my first semester at UFV, I was able to enroll into both Communications 125 as well as Philosophy 100. With life, hobbies, and work evolving rapidly, I haven’t yet declared a Major. This gives me time to try out an array of courses and gain as much knowledge and experience; without having to tie myself down to anything before I’m ready. Overall, these first couple months of my university career have been exciting, fast, and engaging – and I look forward to many more to come!

Tell us about yourself

 Prior to my UFV journey, my life revolved around school and sport. For the past thirteen years, I have played hockey at a competitive level. Throughout this journey, I had learned many valuable lessons from an early age. These include discipline, time-management, work ethics, grit, and passion. These are some key words that I carry with me no matter where I go, or what I do; core values so to speak. It was an absolute privilege to play such an exciting game for as long as I did.

As I reflect on my career, the highs and lows of it all, here’s what comes to mind: as a nine year old – born and raised in Langley, I had the ability to watch The Langley Rivermen play. I continued my early days in Langley Minor, honing in my skills as a young goaltender and learning every day. In my early teens, I had the chance to join an academy team in their inaugural year – St. George’s Hockey Academy. Not only was this a private, prep school, but it was also a school run much differently than the other academies in the league. Hockey was either before or after school and was never in conflict with a school day. School was the priority, and it was up to the athlete to effectively manage their time to stay academically focused.

St. Georges is located by UBC, and I lived in Langley. The next three years of my life were a cycle of early mornings, long days, and late nights. For example, a morning practice would occur before school hours. This would be a 6am start. Living sixty kilometres away, I would be up bright and early at 4:30 am sharp. Once practice wrapped up, I would complete a full high school day, and head home. The bus ride home allowed me to complete school work, catch up on sleep, and prepare for a night of homework and studies – and I’d get home around 5-6pm. Some days, we’d have no morning skate, but a workout, video, and skate after school. On these days, I was able to sleep in until 5:45 am, bus to school and complete the day, then take a team bus to the rink. Our “hockey day” would begin at 4pm and go until about 7:30 pm. Once completed, I would head home and sleep in the car or complete homework if possible; all to repeat the same schedule for the next day, and the day after. On top of all this, we would travel by bus or plane for our tournaments, games, and showcases.

From grade eight to ten, I learned some of my most valuable traits. I was able to practice them daily and had no choice but to be at the top of my game both on and off the ice. After my academy career, and when COVID struck, hockey and school both took a dramatic turn. Asynchronous classes took over, and hockey would have to wait. This gave me time to grow, train, and take some time away from the busy life I had come to know. The season after, I had the chance to try out for the team I grew up watching, the Langley Rivermen. As a seventeen-year-old rookie, junior hockey was a huge step up from academy. I had the ability to play both with the Rivermen and Trappers in my first year and develop my skills with both teams. During my year with the Trappers, I was able to be one of the top goaltenders in the regular Season, only losing one game in fourteen starts – posting a .930 Save Percentage during that time. Playoffs came and I was the youngest starter in the league. In these playoffs’ games, our team reached new heights and went on a “Cinderella run”. During this time, I had the honour of setting a playoff record, posting a .946 Save Percentage across thirteen games. We’d go on to win our League and Provincial Championships – and it was an absolute privilege to do this all in my first year Junior Hockey. After a great and productive summer, filled with training and fine tuning, I was ready to make the full jump to Junior A hockey. I was so excited to play for the team I grew up watching, and couldn’t wait to start the year.

Unfortunately, a concussion in the last game of preseason would take me out for the first half of my season. Now, concussions have been the only injury I encountered in my years of playing, and this was strike four. After making a long but full recovery. I was able to return to action. This year was full of ups and downs, and unlike the year prior, this would be a more realistic “Rookie Season”. I had a lot to learn about the game, playing against college commits and NHL Prospects and draft picks nightly, all in front of 1,000-4,000 people on any given night. I learned a ton about both myself and the game that year. Once the season concluded, I knew I faced a decision. After four concussions, I knew that, on March 25th, 2023, I had played my last game. After various chats with our trainer, specialists, and family, I had made the decision that the risk of long-term effects of repetitive concussions was not worth it. I value my quality of life and would hate to take that away from my 60-year-old self. My career wrapped up last season, and I now find myself pursuing other things. I started working for a gym in June and have been a consistent top salesman for the company in consecutive months. I now have the opportunity to take on a management role and look forward to a new chapter in my late teen life.

What was your overall impression of taking CMNS 125 in person at UFV?

 As I progress through the term, I have been introduced to a variety of topics in regard to writing. The main takeaway from this term has been profession vs academic writing. CMNS puts weight into writing professionally, and that has been something we continue to work on as we progress. I enjoy our structured writing, and the format that comes with it. We are learning to apply precise structures to our work, and this allows me to be more professional and clearer when it comes to my entries.

Since I started in this course, I have really enjoyed learning how to format different styles of text. From Reference lists to letters of bad news, I have found an interest in the art of formatting words. This has allowed me to further build my skills in the workplace and deliver more articulate responses to my team and clients in my workspace. Additionally, CMNS 125 has challenged me to work on being concise. I have always enjoyed writing, and lots of it. I do find myself going over word counts and having to edit my papers to make them more concise, and CMNS has challenged me to do that. It’s a great way for me to work on this, and I have enjoyed the challenge of writing more clear- and thought-out entries. Think – “Less is more”…sometimes.

 

A UFV Student’s Dive into Communication Excellence

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by Matthew Michaud

Samantha’s journey as a budding communications specialist is nothing short of inspiring. At the University of the Fraser Valley (UFV), she’s not just pursuing a degree; she’s crafting a narrative of resilience, ambition, and community contribution. With a background that spans continents and disciplines, Samantha embodies the spirit of a global citizen, deeply embedded in the local community of Abbotsford. Her academic pursuits in communication are complemented by a rich tapestry of professional experiences, from public relations to fitness instruction, illustrating a commitment to both personal and communal well-being. Samantha’s reflections on her educational journey, particularly her transformative experience in CMNS 235, offer invaluable insights into the power of effective communication, the challenges of mastering non-verbal cues, and the profound impact of academic endeavors on personal growth and professional aspirations. Join us as we delve into Samantha’s world, where every challenge is an opportunity, and every experience, a stepping stone to future success.

What program are you in at UFV? Are there any activities/groups that you are part of?

I am currently pursuing a Bachelor of Arts Degree with a major in Communication at University of the Fraser Valley (UFV). While I am not involved in any UFV teams or groups, my background as a swimming professional, which began at the age of four, has been a significant part of my life. Currently, I have taken the proactive step of enrolling in the BC Swimming Coach program, leveraging my extensive experience in swimming to make a meaningful contribution to the sport in our local community.

Tell us a little about yourself and what you are up to these days?

I came to Canada at the age of 14, and since then, Abbotsford has become my second hometown. The experiences and memories I’ve gathered in this city have significantly shaped who I am today. UFV holds a special place in my heart as one of the few institutions in British Columbia offering a Communication major, perfectly aligning with my interests and aspirations. While navigating the dynamic university life, I’m also exploring potential career paths, currently serving as a public relations specialist in a Vancouver-based company. This blend of academic and professional experiences not only enriches my journey but also shapes my perspective for the future. Beyond academics, I actively participate in community service, holding certifications as both an ACE personal trainer and a Reformer Pilates instructor—showcasing my unwavering commitment to physical fitness and well-being. My diverse experiences in sports and fitness instruction reflect my dedication to maintaining an active and healthy lifestyle.

What was your overall impression of taking CMNS 235 in person at UFV?

Participating in CMNS 235 at UFV was a dynamic and fulfilling experience. CMNS 235 stands apart from the typical textbook class, guiding me on a journey of self-discovery in public speaking amidst encouragement and applause. It creates an environment where I feel like the centre of attention without being directly under the spotlight. Engaging in self and peer reflections played a crucial role in continuous improvement, while impromptu speeches sharpened my quick thinking and adaptability skills. Taking this course significantly contributed to my current role as a PR specialist, where public speaking has become a strength, propelling my career forward. CMNS 235 was meticulously designed to foster effective communication, offering a thorough exploration of various speech types and ample opportunities for practice, reflection, and improvement.

What were the biggest challenges of undertaking CMNS 235?

As I embarked on the journey of CMNS 235, I encountered a set of formidable challenges, with the foremost hurdle being the nuanced mastery of hand gestures and body language. The intricate task of synchronizing verbal expression with purposeful movements demanded a delicate balance, emphasizing key points without causing distraction.

To tackle these challenges, I adopted a systematic approach to refine my hand gestures and body language. Leveraging the CMNS 235 online recording, I meticulously reviewed my presentations, sought constructive feedback from both peers and the professor, and actively practiced in the next class sessions throughout the semester. Addressing each aspect of the challenge, I not only improved my synchronization skills but also cultivated a heightened awareness of the impact of non-verbal communication.

CMNS 235 led me to recognize the profound significance of effective hand gestures and body language in conveying confidence and fostering a strong audience connection, ultimately enhancing my overall communication skills. Through guided practice, constructive feedback, and TED-style exercises, I developed the ability to articulate ideas with clarity and conviction. The course’s emphasis on real-world application allowed me to translate theoretical knowledge into tangible, practical skills.

What are your general opinions, conclusions, feedback as a CMNS Major?

The CMNS major has been a distinctive and enriching journey for me, emphasizing a collaborative and interactive approach that extends beyond the acquisition of skills. Its interdisciplinary nature has empowered me to seamlessly integrate personal perspectives into effective communication, offering a holistic understanding of crafting, receiving, and interpreting messages in diverse contexts.

Enrolling in the School of Communication at UFV has ignited a genuine passion for delivering impactful messages. Essentially, the CMNS major has not only equipped me with the tools for effective communication but also instilled a deep appreciation for the art and significance of conveying messages in various aspects of life. This has been instrumental in shaping my trajectory toward becoming a future leader in the PR industry, where I see my career path aligning seamlessly with the skills and insights acquired through the CMNS major.

 

Emeritus Status Conferred for Dr. Marcella LaFever at 2024 Recognition Dinner

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The UFV School of Communication was proud to put forward the name of retired member Dr. Marcella LaFever for being awarded Emeritus Status in recognition of her dedicated service to the department. She was in the company of some amazing people at the Recognition Dinner on May 14th.

Marcella remains, as always, dedicated to intellectual engagement with the communications discipline, and supportive to the progress of the School. She expressed recently, her gratitude for continued work on research within the discipline. She laughs and says ” three people asked me if I was going to write an autobiography, so I thought I had better at least think about it.”

In addition to being able to offer her expertise in the areas of intercultural communication, small group process, and public dialogue, Dr. LaFever also works to support the active realization of the concepts of “belonging, inclusion, diversity and equity” such as in projects related to Indigenization and reconciliation.

During the last year and a half, since retirement as full-time faculty at UFV, and as an Adjunct Professor for the School, Marcella led several research projects, and consulted with organizations, that are examples of the work mentioned above. These included:

  • Halq’eméylem Language Teaching in Stó:lō Téméxw (Jan. 2024); Completed to support the work of Teacher Education, UFV;
  • Building Relationships with First Nations (Oct. 2023): Panel presentation for Woodlots BC AGM
  • Engaging with First Nations to Develop Meaningful Relationships workshop (Feb. 2023); for Golden Community Forest Initiative
  • Backgrounder on BC K-12 School Districts’ Indigenous Language Teaching (Dec. 2022): Completed for the Office of Indigenous Affairs; UFV

Our hearty congratulations and best wishes – but don’t work your retirement away!!!

photos courtesy of UFV Flickr: https://www.flickr.com/photos/ufv/albums/72177720317028750/

Beyond Boundaries: The Inspiring Journey of a Student Athlete at UFV

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Lucy Park and Cody Stewart

By Matthew Michaud

From Gyeongju, South Korea, to the University of the Fraser Valley, a young woman’s journey exemplifies the essence of determination and adaptability. As a Communications major and a standout on the UFV women’s golf team, her story is a compelling narrative of balancing academic rigor with athletic excellence. Leading the UFV Hub Club, she has significantly contributed to enriching campus life, showcasing her leadership skills and community spirit. This piece delves into her journey, highlighting the challenges, achievements, and invaluable lessons learned along the way.

Tell us a little about yourself

I am a fourth-year student at the University of the Fraser Valley (UFV) currently pursuing a major in Communications with a minor in Visual Arts. Throughout my time here, I’ve been actively involved in various programs and activities that have enriched my university experience.

I was born in South Korea, in a small city called Gyeongju. At the age of 11, I moved to Canada with my older sister to pursue educational opportunities abroad. Initially, we stayed with different host families in Abbotsford until my sister graduated and moved to Vancouver to pursue her academics at the University of British Columbia. Through middle school and high school, my sister and I moved around a lot, transitioning from one host family to another until I began university. During my first year of UFV, I moved into dormitories, and currently, I rent a small place for myself. Living away from my parents at a young age was a challenge, yet it also taught me invaluable lessons. I learned to take on responsibilities earlier than many of my peers and to seek help when necessary. Throughout the transition to a new life in Canada, my sister served as both my biggest support and my best friend.

How did you get involved with the UFV Golf Team?

My passion for golf began during grade 10 of high school, and from that moment onward, it became a huge part of my life. I started as a hobby to enjoy with my sister since our dad plays golf. As I picked up this sport, I saw myself enjoying it more than just a hobby. Despite being relatively new to the game, my coach recognized my enthusiasm and encouraged me to enter tournaments after just three months of playing. This was not because I am super talented but because he saw my genuine enjoyment of the sport. From there, my golf career has begun. I came to the point of being recruited to play for the UFV golf team, where I now proudly represent as a varsity athlete.

One of the most significant experiences during my time at UFV has been my involvement with the UFV women’s golf team. I was recruited during my high school years, and now, in my fourth year with the team, I cherish numerous great memories. Not only have I improved my golf skills by working with exceptional professionals and coaches, but I have also created lasting friendships with my teammates. We have competed in various leagues, including the Canada West league, NCAA tournaments, junior college leagues, and numerous invitationals, as well as the Golf Canada Nationals.

I had great success in my first year, receiving nominations for both athlete of the year and rookie of the year at UFV. Additionally, our team secured a silver medal finish at Nationals, with me achieving a 9th place individual finish and leading the team to 2nd place overall. I’ll always remember the moment when I completed my round with a strong finish, securing our team’s second-place position, three strokes ahead of the third-place team. It stands out as the highlight of my golf career thus far, being part of the team that won the silver medal in the Golf Canada National Championship.

Furthermore, I celebrated my first college win last season at Indian Summers in Olympia, Washington, alongside a team victory. These achievements hold a special place in my heart and represent significant milestones in my journey as a golfer. I can’t wait for the rest of the season and am especially looking forward to competing in the upcoming Golf Canada National Championship in June 2024.

Looking ahead, I aspire to continue my golf journey beyond my education, pursuing dreams of becoming a golf professional. Golf isn’t just a game to me. It ignites my true self and fuels my passion like nothing else.

You are also very active with the social scene at UFV. Can you tell us some more?

In addition to my life as a student athlete, I have dedicated my time to enhancing student engagement on campus as the president of the UFV Hub Club for the past two years. The UFV Hub Club is an official social club focused on fostering student engagement and facilitating connections among students. Through this role, I have organized a diverse array of events such as skating, bowling, movie nights, game nights, lake days and more. These events have provided students with invaluable opportunities to socialize, relax, and connect with their peers beyond the academic sphere. In my capacity as president, I have not only found friends and mentors but also developed my communication and leadership skills.

Overall, my time at UFV has been marked by valuable opportunities for personal growth, as well as lasting friendships. Through my involvement with the women’s golf team and the UFV Hub Club, I have not only developed as an individual but also played a role in enriching the dynamic student experience at UFV.

How the life of a student athlete?

While I’m deeply committed to pursuing my athletic goals, I equally prioritize my academic journey as a full-time student athlete. Balancing these two facets of my life has proven to be a significant challenge. I found time management to be very crucial, especially considering the extensive travel involved in competing in golf tournaments as a team.

Each tournament trip is a 4–5-day travel commitment, leading to the unfortunate necessity of missing lectures. Many of us in the team often work on assignments during our travels or in spare moments during trips. Our tournament destinations have spanned across various locations, including Washington, Las Vegas, California, Quebec, and more.

The peak golf season, spanning from March through May for the spring season and September through November for the fall season, sees us participating in approximately 8-10 events annually. Despite the academic demands, every tournament experience has been incredible. We get to play different golf courses around North America, engage in team activities and compete against great players from various schools. I think that missing lectures and having to work on schoolwork in planes, ferries, cars, and hotels is worth the experience. Additionally, professors at UFV are very understanding for student athletes which helped me navigate this challenge.

What were the biggest challenges of undertaking CMNS 235 – Public Speaking class?

I had been hoping to enroll in CMNS 235 since my second year, but finding a class schedule that didn’t conflict with my golf commitments was a minor challenge. The course required regular attendance for in-person lectures and active participation, and I didn’t want to miss out on valuable class interactions and opportunities to engage in coursework.

Last semester, I was fortunate to finally find a class that aligned with my golf team schedule, and it turned out to be one of the most beneficial courses I’ve taken at UFV. CMNS 235 pushed me out of my comfort zone, particularly with presentations. For me, one of the toughest aspects of the coursework was improvisation, a skill that didn’t come naturally to me. While I typically felt well-prepared for presentations that allowed preparing time for planning and practice, improvisation posed a unique challenge. Without the safety net of prior preparation, I grappled with the pressure to think on my feet and deliver rushed speeches.

Additionally, unlike previous presentations where I relied heavily on written content in PowerPoint slides or notes, CMNS 235 required me to invest significantly more time in speech preparation. Rather than reading from a script, I had to craft and memorize my speeches thoroughly. This meant dedicating extra time to ensure I was ready to speak confidently in every class session, where participation was expected regularly.

What did you get out of CMNS 235?

Participating in CMNS 235, a public speaking class, has been instrumental in improving my communication abilities and overcoming my fear of public speaking. Through this experience, I’ve not only developed a greater sense of confidence in communicating in front of audiences but also developed invaluable skills in speech preparation and presentation. One of the most significant benefits I learnt from this class was overcoming the anxiety of speaking in front of many people. By consistently engaging in speech delivery and getting immediate feedback, I gradually learned to manage my nerves and communicate with greater ease.

Moreover, the course taught me practical strategies for speech preparation, allowing me to approach presentations with clarity and organization. From structuring speeches to creating effective PowerPoint slides, I gained insights into effective communication techniques that I was able to use outside of this class. I learnt how to confidently prepare and deliver speeches. As my goal is to become a golf professional, I will be in a lot of situations where I have to speak in public such as in interviews, teaching, giving lessons and more.

I am continuing to develop my public speaking abilities. I am grateful for the personal and professional growth I was able to have through taking CMNS 235. I can proudly say that I have enhanced my confidence and proficiency in communication.

What are your general opinions from being a CMNS Major at UFV?

Firstly, my enjoyment of every Communication class I’ve taken at UFV played a big role in making my decision to pursue this major. Beyond the enjoyment of these classes, I’ve come to recognize the relevance of communication to both my personal life and future career aspirations. Among the courses offered within the Communication program, standouts for me include CMNS 235 (Public Speaking), CMNS 316 (Communicating for Social Media), and CMNS 375 (Print and Digital Design).

The Communication major surprised me with its variety of course offerings. Initially, I expected a focus on reading and writing, but I discovered a diverse array of courses spanning various aspects of communication. Currently enrolled in CMNS 316, I’m learning about how to communicate effectively for social media platforms but also took CMNS 375 where I learnt about print and digital design.

Overall, my experience as a Communication major has been overwhelmingly positive, reaffirming my belief in the transformative power of effective communication. The wealth of knowledge and skills gained from these classes has been exceptional, emphasizing the importance of communication in various contexts.

For anyone deciding on switching to Communication major at UFV, I would encourage them not to hesitate. Not only are the classes enjoyable and engaging, but they also impart invaluable insights and practical skills. Moreover, the broad opportunities of job within the field of communication offers a various exciting career paths to explore.

Thank you and all the best with your studies and future!

Culture, memes and intercultural competency

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It is likely that if you are reading this blog post, you already know what a “meme” is; but do you know about “culture-jamming?”; and what does that have to do with memes? Long before memes became a staple of internet browsing, anything that disrupted the mundane nature of everyday life and the status quo with surprising, often comical or satirical acts or artworks fit the description in the 1980s.  Scholar Henry Jenkins notes, “culture jamming has now broadened its scope beyond parody ads and altered billboards. Culture jamming tactics are being used not only to contest consumer culture, but also to intervene in politics and social movements.”

Fast forward a decade or two and culture jamming is thought of almost exclusively as political statements about consumerism being portrayed through memes. According to  Kalle Lasn, one of the founders of Adbusters, the best culture jam is one that introduces a meta-meme, a two-level message that punctures a specific commercial image, but does so in a way that challenges some larger aspect of the political culture of corporate domination. There are however some like some researchers like Fink and DeLaure who harken back to the basic meaning of “meme” as” an image, word, or idea that is easily altered and repurposed and spread. They note that, yes, memes can achieve high levels of visibility and rapid, widespread reach … but as for their potential to disrupt or subvert, that depends on the specific content and context.

One aspect of context that needs further exploration is the ability (or not) of memes to reach outside of narrow cultural contexts. Perhaps we do not live in a completely globalized world.  This summer, student in my Introduction to Intercultural Communication (CMNS 180) course took on this question.

A submission by student Emili Kaplin takes on the topic living in the Fraser Valley, its agricultural focus and localized climates. She says of the “local june produce season” meme, the “People that live in climates that are always hot or always cold can not relate to local June produce season. Certain areas of the world can also not relate to the winter depression that one feels in a very rainy climate, when you don’t get much sun and therefore vitamin D. Also, it’s originally derived from the ‘are ya winning, son‘ meme, which adds a funny layer to it” and that’s a whole other story that you might have to look up 🙂 Maybe that one is more global – what do you think?

 

On the other hand, Tom Wilson says of the cooking “starter pack” meme, that people of cultures around the world can totally get it. He states “I’ve often walked into kitchens and said this exact thing, dreaming of some elaborate, potential meal, only to realize that the cook is simply browning onions and garlic. It has also become something of an inside joke between my friends and I. So I hope you all enjoy! This meme might be hard to interpret for people unfamiliar with the “starter pack” meme format, which attempts to boil down the essence of a particular subculture, celebrity, or individual into a series of related images. It would also be difficult to parse for anyone who isn’t familiar with garlic or onions or has never had this experience. (An aside: is there any cusine that doesn’t use onions or garlic?). Of course, the fact that it’s in English might also be a barrier to understanding the meaning of the meme.”

“I have used this meme because I feel like this meme applies everywhere around the world”, submits student Sandy Sidhu. He goes on to explain, “This meme represents how even though everyone tells you to love your skin tone. But still there are some ads that tell us white skin is superior; that every country has been under the influence” and goes on to explain that even his home country India give more importance to white skin superiority and there are so many companies which give promises to get a fair white skin in a short time period. “This is a issue which could hurt someone mentally and make them uncomfortable with their own skin.”

The Covid pandemic is certainly of global concern and Jimmy Brar says this meme that plays on the toilet paper hoarding phenomenon expresses more about our attitude towards life than about the actual pandemic. He says “you can have all the money in the world but you won’t be as happy as those who make just enough to enjoy life. Having too much money just messes with your mind and makes you think you are happy but in reality, you’re the sad one because if you get cocky all your relatives start to avoid you and leave you out of the group.” This is probably something that people globally can identify with even if toilet paper hoarding might not have been.

It is no surprise that one of these hard working students took on the topic of education with a meme about the struggle of studying vs. thinking about your future. [Sarah] notes that she chose the meme for this very reason – “because it relates to most if not all students around the world including myself. I feel like I am spending most of my time thinking about both short and long term future instead of focusing on the moment 🙂 especially at this time of the semester when it is about to end. It relates to how we overthink rather than work hard to earn good marks which might lead to bad consequences. Don’t do it :)” While the image may not represent everyone’s reality of studying, she feels the inner feelings are global and crosses over lines of culture.

Our final example for this blog was submitted by Jenna Duffin on the topic of “glamorizing” and is a good companion to the one above about studying. Her submission features an illustration of characters just hanging out and enjoying life with the full caption being: “Stop glamorizing the grind and start glamorizing whatever this is.” She says the meme is ultimately about “rejecting the hard work associated with “the grind” and taking pleasure in the simple things, like relaxation.”

She does think that, “The meme uses messaging that could confuse individuals who are not in-tune with North American online culture. The meme refers to “the grind”, a phrase that has become synonymous with working hard to get something that you want, particularly at your job or place of work. Someone who does not know what “the grind” is will probably not understand the meme without an explanation.” She goes on to explain that, “My friends and I are all in university or have recently joined the workforce. We all find ourselves pretty burnt out and overworked at times and this meme really resonates with us. It relates to how we would like to be living our lives (relaxing & being together in nature) but cannot, due to the expectations of society.

We don’t have any hard and fast answers on the question of whether memes can generally be interpreted across cultures but I think they certainly give us great insight into what is on the minds of our UFV students.

Further reading:

Fink, M. and DeLaure, M. (2017). Culture Jamming: Activism and the Art of Cultural Resistance (Eds.). NYU Press.

Microlecture time: CMNS represented by two faculty researchers

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Microlecture promotional poster 2022

A big Thank You to Dr. Sumin Fang and Dr, Marcella LaFever for their recent participation in the annual two-minute microlecture challenge organized by the UFV Office of Research, Engagement and Graduate Studies.

Are you a user of fitness apps? Have you finally found one that meets your needs? Check out this two-minute video to learn about your “relationship” with your app 🙂

Thank you to Dr. Sumin Fang for telling us about her recently published research on User Experience (UX) of mobile fitness technology. Her article applies a public relations theory to examining humanlike relationships between users and their fitness apps. She argues that scholarship on how to establish and maintain good quality relationships with publics applys equally to users relationships with technology. Sumin’s work provides empirical evidence that human-like relationships exist along with what the relationship outcomes are. There is also a predictability element as to which users are likely to become long-term adopters of particular fitness apps. Finally, this project explores what particular technology features facilitate the sense of companionship for users.

On  a slightly different note, Dr. LaFever told us about her ongoing project related to diversity and inclusion in public dialogue and decision-making. With the help of her student Research Assistant Caitlin Garfias-Chan they collected data from municipality websites throughout British Columbia looking at the existence, the visual promonance, and the methods of engagement used in public engagement portals. You can read more about the project in a previous blog post but now, you have here a short audio explanation that highlights where the project needs to go next.

To check out more of the 2022 microlecture series you can find all the participant videos here.

Where there’s a WIL there’s a way

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New graduates from university are often frustrated when they start looking for a job in their field because employers prefer applicants with relevant work experience.

cycle of experience and job needs
Source: LinkedIn

“How can I get relevant work experience in my field when every job posting wants me to already have work experience?”

One way to solve this common problem is through WIL – or Work-Integrated Learning. WIL takes a variety of forms. At the simplest level it can be a class assignment or project aimed at solving a real-world problem, sometimes with direct input and participation from the affected business or organization.

For example, this semester in CMNS 312: Public Relations Campaigns, Dr. Mai Anh Doan’s students are creating a public relations (PR) plan for an overseas client – the Canadian Chamber of Commerce in Vietnam – to help increase awareness about business opportunities in Vietnam among Canadian business owners in the Lower Mainland. Some students will have the opportunity to implement this plan as a practicum project next year, part of the ongoing collaboration between the Communications Department and UFV’s Center for Experiential and Career Education.

At UFV students can apply for internships and co-op positions that place them within businesses, non-profits or government agencies where they can gain direct and relevant work experience while advancing their academic goals. The Center for Experiential and Career Education at UFV matches students with potential employers for co-op terms.

Work-study opportunities can be integrated with full-time studies at UFV. You’re committing to 120 hours of paid work in a professional environment over a single academic term. It’s a great way to make connections in your chosen field, gain experience to enhance a resume, and make some money at the same time.

Finally, many degree programs at UFV include a significant capstone course that involves community partners. Students apply what they’ve learned in their academic studies to solve problems or propose solutions to real-world situations.

Getting a degree is a huge step towards obtaining a career you’ll love. But earning some work experience along the way can make the process of finding a job after graduation much, much easier. WIL supplies you with tangible experience that employers can easily understand.

Interested? Talk to your program advisors at UFV to find out the specific WIL options in your area of study.