“Celebrate our successes”: Samantha Pattridge wins UFV’s first Inspirational Leadership Award

Perhaps the most commonly repeated mantra of the Communications department at UFV is that we need to “celebrate our successes,” but that’s a relatively new refrain. In the past, our department would often reach milestones or make significant accomplishments in relative quiet, representing missed opportunities to show how we were using new and innovative teaching […]

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Evolution of the news: Do you rely on social media?

Guest blog by Damian van Woerden Social Media is becoming the new delivery service for news. People no longer want to wait for news, pay for news, or be told what news is important for them. Jeff Sonderman, a professor of digital journalism at Georgetown University, states that journalism on social media today is nearly […]


#InstaAds: The Growing Form of Sponsored Advertisements

Guest post by Remington Fioraso Advertisements are seen everywhere within the context of our daily lives. Whether it be on clothing, buses, billboards, television, print media, radio, or online media, it seems that we are unable to escape being marketed to. When looking into the realm of social media, advertising is very prominent. When previewing […]

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Top 6 Ways to Respond to Negative Feedback on Social Media

Guest post by Megan Bukta Every business owner wants their business to be successful, and may forget to plan for negative feedback from their customers. Businesses will receive feedback whether they like it or not, but being prepared to respond is the key to great customer service practices. When a customer is frustrated with a […]

Creating undergraduate research posters that work

by Samantha Pattridge, Communications Department and Jenn MacDonald, UFV Research Office Communicating your research in progress is crucial for research success. A visually appealing and instructive poster will engage your viewers and generate discussion around your research. It’s essential to understand the poster viewing situation but it’s also important to understand the importance of visual elements. […]


How did we get here? A short history of social media

Guest Blog by Nicole Macfarlane Social media is as old as the Internet itself; as soon as we were connected we were making our own local chat servers and discussion boards. Before the Internet Telephone and radio were invented in 1890 and 1891 respectively. This marked the start of the information age for humans – […]

O’Reilly? O’MAZING!

by Kim Norman, UFV Communications Department Saying that CBC presenter Terry O’Reilly’s recent visit to UFV was a success IS telling a tale out of school. And, it’s a tale worth telling. UFV students, staff, faculty and community members from the lower mainland came together on Tuesday, March 1 in the Great Hall of UFV’s […]

Communicating research in two minutes

Samantha Pattridge and Michelle Riedlinger took up the challenge of speaking for only two minutes at UFV’s Faculty MicroLecture Series this week. They grabbed the stage at UFV’s Roadrunner Cafe and shared some of their findings and the implications of their research. Here are the highlights: Teaching Communications when you have flipped In 2012-13, Linda Pardy and Samantha […]


Prompting Customers to Take Action from your Social Media Sites

Guest Blog by Trieste Reading Customers today are faced with so many options of what products and services to buy and who to buy them from. This means that businesses need to find a way to convince them that they are the company to choose. A simple way for businesses to influence the purchasing decision […]

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Use accessibility tips: Reach 14% more Canadians on social media

Guest post by Korina Gratton Whether your goal is to market or inform, neglecting to include part of the population is a terrible idea. Yet, by using social media as the platform that you market and inform through you are failing to reach up to 14% of Canadians (Statistics Canada, 2012). These Canadians have disabilities […]