Making connections and finding new career paths

Anu Sharma is a curious mind who loves learning new hobbies and discovering new shows.

“As a kid, I would always stumble into anything and everything. I haven’t grown out of that phase yet. We are here to wander through other people’s stories, searching for our own.”

Anu’s path to a Media Arts degree at the University of the Fraser Valley (UFV) was influenced by the onset of the COVID-19 pandemic. The blend of research opportunities and hands-on learning appealed to Anu, who saw this program as a way to further develop their career.

“I had just finished my trades certificate in 3D drafting when COVID hit. I found myself researching the program and saw how many fields interested me. The Media Arts program has several concentrations, and the Applied Interactive core requirements had promising electives and classes to choose from,” Anu explains.

Recently, Anu completed a successful practicum with the Chilliwack Cultural Centre, an experience that proved both challenging and rewarding.

From left to right: Theresia Pio (Festival Production Manager), Beatrice Frenette (Festival Artistic Director), and Anu Sharma (Festival Marketing Manager).

“I am very fortunate to have had the opportunity to use my current skillset in a project designed for students showcasing their art. There was familiarity and hope in creating something that I would want to participate in,” Anu says. Working as part of a great team emphasized the importance of constant communication. “Planning between students was easy, but we relied a lot on different individuals and groups to make this festival work. As someone who wants to be part of successful projects, even when trying something entirely new, sticking to basics will help in the long run.”

The project presented significant challenges, especially in terms of vision and patience. Adaptability became a crucial constant, with the team weighing the pros and cons of each new campaign. Thanks to the efforts of the students, sponsors, and staff at the Chilliwack Cultural Centre, they produced a great experience for everyone involved.

“We had to craft a festival without knowing who or what was being featured. The core idea was to include all the diverse art that students have to offer. We cast a wide net out to our community and had to work fast to tie in loose ends,” Anu recalls.

Looking ahead, Anu is eager to be part of an engaging team in the arts division.

“Thankfully, I’ve gained experience in both marketing coordination and visual communication to seek out other fun opportunities. In the future, I plan on advancing my education and perhaps pursuing a master’s in my desired field. I know whichever way I turn to, I will be able to give it my all.”

Anu’s advice to future students is to embrace the connections they make while learning.

“You have the benefit of knowing your peers and instructors while you learn. Don’t be afraid to put yourself out there. I learned the hard way that fear can get in the way of a lot of personal growth, someone once told me to turn that fear into excitement. Your projects are a statement of how much you’ve grown. If you plan on getting into Media Arts, be open to new learning experiences and tons of new people! It is very motivating being immersed in an environment that wants you to be creative and functional career-wise.”