Caleb Zimmerman is the new Director of Marketing and Student Recruitment at the University of the Fraser Valley — leading the team responsible for marketing strategy, visual identity, student recruitment, web development, advertising, and publications.

Zimmerman brings strong experience leading an in-house creative team to build brand and support enrolment goals. Most recently, as Director of Communications at Trinity Western University, he led an award-winning team to create the university’s marketing materials for prospective undergraduate, graduate, international, and adult learners.

Prior to becoming TWU’s director of communications in 2013, Zimmerman served as communications specialist, senior communications specialist, and associate director of communications. He brings a wealth of hands-on experience as a project manager, art director, strategist, and writer for a variety of marketing tools — including magazines, viewbook suites, video campaigns, and websites.

A UFV alumnus, Zimmerman returns to the university after 12 years. After graduating with a Bachelor of Arts in 2003, he worked in Japan for two years and then completed a Master of Arts degree at the University of Calgary with a focus on creative writing. In 2007, he returned to his home province of BC to work at TWU. He made the switch to UFV this March.

“I’m excited for the chance to contribute to my university,” says Zimmerman. “There are key instances where UFV faculty members took the extra time to help and encourage me, and those have stuck with me ever since — making a bigger difference in my life than they will ever know. It’s small acts of kindness like this that are at the heart of what makes UFV special, which is why I’m thrilled to be a part of it again.”

The marketing and student recruitment team is part of UFV’s University Relations department, headed by executive director Leslie Courchesne.

“Caleb brings energy, talent, and strong post-secondary experience to the position,” says Courchesne. “His proven ability to lead a creative team in building brand and effectively communicating with prospective students will help us advance UFV’s reputation as a first-choice university.”

Zimmerman, his wife Kimiko, and their three-year-old son Kai live in Langley.