Prior to joining the School of Business, he held positions at universities in Canada, Sweden, and the UK, where he most recently directed the PhD program at Newcastle Business School.
He is a strong proponent of fundamental and applied research. He is actively involved in the Association for Information Systems and the Organization Systems Research Association. His research concentrates on the development, strategic management, and use of information and communication technologies in the context of organizational design, managerial intent, and the impact on people. He has published numerous refereed articles, book chapters, and conference proceedings.
Dr. Ulbrich is an Associate Editor of the Communications of the Association for Information Systems, Track Chair at the Americas Conference on Information Systems, and member of various editorial review boards.