(*”know your audience”)
Big words have their place in communication, but it’s always worth reflecting on the purpose of those long latinate locutions* (*”big words”). Do they add precision to the point, or are they just props shoehorned into sentences to make the writer seem more knowledgeable? In this short video presentation, copywriter Terin Izil makes the pitch that bigger is not necessarily better when you are reaching for “le mot juste”.
Click the image to view the presentation: