Archive | Sustainability

School of Business faculty workshop on PRME opportunities

Friday, April 7, 2017 marked the first UFV School of Business PRME Faculty Workshop. This event was organized by the School of Business to discuss opportunities to integrate the PRME Initiative into curricular and extracurricular activities. The UFV School of Business became a signatory of PRME in 2015 and has recently produced its first PRME report.

The discussion centralized around an article published in the Journal of Management Education, written by  Marc Lavine and Christopher Roussin entitled, From Idea to Action: Promoting Responsible Management Education Though a Semester-Long Academic Integrity Learning Project.”

The article describes various stages of an academic integrity project where student teams examine their Universities’ academic integrity policy and make recommendations for improvements.

UFV School of Business faculty discussed the strengths and weaknesses of the project, and how similar strategies and themes could be implemented in business courses at UFV. Focusing on action and problem-based learning in teams, the article details the way in which using a personalized example can help students to engage fully in a topic, and it was felt that focusing on policies that directly affect students may help make concepts taught more relevant.

The importance of the individual’s role as well as the role of the organization in demonstrating and ensuring ethical behaviour was also discussed. Asking students to understand multiple stakeholder perspectives and identify how micro-level ethical behaviour feeds macro-level behaviour and vice versa was considered one important take-away lesson from reading the article.

More in formation on PRME can be found here.

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Students make an impression at School of Business Research Day

Tuesday, April 4, 2017 marked the 5th Annual School of Business Student research day. Six teams of students presented their research to a panel of judges and fielded questions on academic rigor and research design.

Top prize was awarded to Chelsey Ens and Jonathan Ens who presented their research on the Effects of Valence Framing on Eco-Friendly Seafood Purchase Decisions.

Following the presentations the School of Business Director, Dr. Frank Ulbrich, spoke about the opportunities for students at UFV and the ways in which students who are interested in pursuing their research topic further can do so during their undergraduate program. Students interested in pursuing individual research projects are encouraged to discuss their topics and the possibility of doing a directed studies course with their instructors.

The other presentations were made by:

  1. Reference Point: Does it Matter? By: Devan Driediger, Curtis Plug, Charles Spencer, Miranda Spencer, and Jasnoor Sidu
  2. Green Trends Among Fortune 500 Companies By: Graeme Crich, Kyle Rubenuik, and Aidan Gibbons
  3. Gender at University: Analysis of Gender Equality in Public Universities Across Canada By: Ryan Gienger, Bronwen Kenyon, and Kyle Sethi
  4. Analyzing Transactional Data for Better Customer Relations Management By: Brahmjot Singh Bains, Jeremy Henshaw, Jeffrey Sandhu, and Dawnya Harder
  5. The Performance of Opinion Price Models, a Comparison By: Dayton Marks

The School of Business would like to thank Faculty members, Raymond Leung and David Dobson, for organizing the day and also Chris Kluftinger from Dana Hospitality for providing the refreshments.

 

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Networking Opportunities at the Business After Business Mixer

On Thursday, March 9, 2017, the UFV School of Business hosted the Abbotsford Chamber of Commerce, Business After Business Mixer. 

This event allowed members of the Abbotsford business community as well as students and staff from the UFV School of Business to meet and mingle over appetizers and sample wine donated by Maan Farms.

The Students of UFV’s Business 322 – Advanced Selling class were on hand to practice their networking skills and to discuss the challenges and opportunities of “Marketing to Millennials” with business guests. Mark Breedveld said, “It was a great opportunity for our upper level sales-track students to practice their networking skills with members of the business community.  They were able to engage the attendees in dialogue, and, in many cases, to generate leads for their class sales project.”

The School of Business offered community members to provide feedback on the development of the new Bachelors Program in Management.

Students and guests alike were invited to consider the integration of sustainability into modern business practices and discuss strategies for achieving sustainability with Blair McFarlane, UFV’s Energy Manager who attended the event on behalf of Sustainable UFV.

Following speeches by Mark Breedveld, Dr. Frank Ulbrich, and UFV President Dr. Mark Evered, the event wrapped up with a draw for several fantastic door prizes donated by Lordco, Maan Farms, Nintendo, Not Just a Basket, Starbucks, VRC Fitness, and UFV.

The UFV School of Business is proud to support events like this, where current and future business leaders can come together to discuss issues and opportunities for the Fraser Valley.

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