Archive | Sustainability

Students make an impression at School of Business Research Day

Tuesday, April 4, 2017 marked the 5th Annual School of Business Student research day. Six teams of students presented their research to a panel of judges and fielded questions on academic rigor and research design.

Top prize was awarded to Chelsey Ens and Jonathan Ens who presented their research on the Effects of Valence Framing on Eco-Friendly Seafood Purchase Decisions.

Following the presentations the School of Business Director, Dr. Frank Ulbrich, spoke about the opportunities for students at UFV and the ways in which students who are interested in pursuing their research topic further can do so during their undergraduate program. Students interested in pursuing individual research projects are encouraged to discuss their topics and the possibility of doing a directed studies course with their instructors.

The other presentations were made by:

  1. Reference Point: Does it Matter? By: Devan Driediger, Curtis Plug, Charles Spencer, Miranda Spencer, and Jasnoor Sidu
  2. Green Trends Among Fortune 500 Companies By: Graeme Crich, Kyle Rubenuik, and Aidan Gibbons
  3. Gender at University: Analysis of Gender Equality in Public Universities Across Canada By: Ryan Gienger, Bronwen Kenyon, and Kyle Sethi
  4. Analyzing Transactional Data for Better Customer Relations Management By: Brahmjot Singh Bains, Jeremy Henshaw, Jeffrey Sandhu, and Dawnya Harder
  5. The Performance of Opinion Price Models, a Comparison By: Dayton Marks

The School of Business would like to thank Faculty members, Raymond Leung and David Dobson, for organizing the day and also Chris Kluftinger from Dana Hospitality for providing the refreshments.


Continue Reading

Networking Opportunities at the Business After Business Mixer

On Thursday, March 9, 2017, the UFV School of Business hosted the Abbotsford Chamber of Commerce, Business After Business Mixer. 

This event allowed members of the Abbotsford business community as well as students and staff from the UFV School of Business to meet and mingle over appetizers and sample wine donated by Maan Farms.

The Students of UFV’s Business 322 – Advanced Selling class were on hand to practice their networking skills and to discuss the challenges and opportunities of “Marketing to Millennials” with business guests. Mark Breedveld said, “It was a great opportunity for our upper level sales-track students to practice their networking skills with members of the business community.  They were able to engage the attendees in dialogue, and, in many cases, to generate leads for their class sales project.”

The School of Business offered community members to provide feedback on the development of the new Bachelors Program in Management.

Students and guests alike were invited to consider the integration of sustainability into modern business practices and discuss strategies for achieving sustainability with Blair McFarlane, UFV’s Energy Manager who attended the event on behalf of Sustainable UFV.

Following speeches by Mark Breedveld, Dr. Frank Ulbrich, and UFV President Dr. Mark Evered, the event wrapped up with a draw for several fantastic door prizes donated by Lordco, Maan Farms, Nintendo, Not Just a Basket, Starbucks, VRC Fitness, and UFV.

The UFV School of Business is proud to support events like this, where current and future business leaders can come together to discuss issues and opportunities for the Fraser Valley.

Continue Reading