Blakeborough weighs in on impact of social media in elections

Sociology professor Darren Blakeborough was quoted in the Oct 16 Chilliwack Times for an article about the impact of social media on local election campaign.

Here’s an excerpt: “Social media is an essential tool in modern elections for sure,” he said. “It gives quick, easy, and inexpensive access to a growing number of people, all of whom are potentially votes for you.”

Blakeborough is also quick to point out it is just one tool in the toolbox, and is really just a means to an end; a way to reach prospective voters, direct them to your broader message and maybe meet you in person.

“Does this mean that the door knocking is out? I don’t think so, not yet anyway, but it does offer alternatives to have your views and opinions disseminated in a larger social way.”

More at: http://www.chilliwacktimes.com/news/279436272.html