UFV School of Business students, under the supervision of course instructor David Dobson, are collaborating with the Abbotsford Heat to conduct a marketing research study for their class project. The purpose of the research project is to understand the fans’ entertainment experience and expectations.
In the first stage of the project, students conducted a series of focus group sessions with participants who have been to a Heat hockey game to gather ideas and insights.
Currently, students are in the second stage of the project, where they are conducting an online survey. If you would like to participate, please click here (http://cengagebasic.qualtrics.com/SE/?SID=SV_43fbqnOjfpFyyB7). All participants completing this survey by Nov 4 will be entered in a draw to win a signed Heat promotional jersey and four centre ice tickets to a game of your choice (a $235 value).
For more information, contact David Dobson at firstname.lastname@example.org