UFV Cascades bringing John Herdman to breakfast

You saw him on the soccer sidelines during the Olympics, guiding Canada’s national women’s soccer team to a bronze medal; you likely shared his anguish during the controversial semifinal against the United States. Now you can see national team head coach John Herdman up close and personal at the UFV Cascades’ inaugural breakfast fundraiser. Herdman, coach to the legendary Christine Sinclair and Abbotsford’s own Sophie Schmidt, will be in Abbotsford Wed, Nov 14 for the fundraising breakfast at the Envision Athletic Centre.

Wed, Nov 14
7-9 am
Envision Athletic Centre (Gymnasium)
Abbotsford campus

Tickets: $75  per person or $500 for a table of eight.

Check out the order form here:



UFV Athletics director Rocky Olfert is launching this annual breakfast fundraiser to help support UFV Athletics’ nine varsity programs.


Anyone interested in attending can fax or email their payment to Olfert directly. The funds raised in the event will go towards the Adopt-A-Cascade program to better support student-athletes.

The UFV Cascades currently have 140 student-athletes competing in both the CIS and CCAA and are looking to expand their programs and the department over the next several years. The Cascades have enjoyed success at both levels with women’s soccer and men’s basketball earning Canada West medals and men’s golf and women’s volleyball earning PACWEST medals. All four programs have also earned berths in their respective national championship tournaments with each team finishing in the top four of their national events.

“We are very excited to launch our first department wide fundraising event,“ commented UFV athletic director Rocky Olfert. “It’s an opportunity to step-up and lend support to our student-athletes, and to have someone with John’s experience is a win-win” noted Olfert. “I believe John’s values of teamwork, goal-setting and leadership will resonate not only to our athletes and coaches, but to a wide scope of people interested in these values whether in their place of work or personal life. They certainly apply to what we are trying to do within our department so it’s a perfect fit.”

For further information on UFV Cascades breakfast fund raiser contact Rocky Olfert, athletic director, 604-854-4583 email: rocky.olfert@ufv.ca

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