We hear a lot about how building a strong brand is critical to marketing success. But what does that really mean?
This workshop provides an overview of some of the big questions of brand:
– How much influence do you actually have on your brand?
– What is brand strategy and positioning?
– How important is visual identity to brand?
In additional mastering the fundamental concepts, participants will learn more about how UFV’s brand works.
Tues, Feb 15
9-11 am
Zoom
Facilitator: Laura Authier
Register: https://www.eventbrite.com/e/fundamentals-of-brand-tickets-231015141507
For more information, contact Debra Fehr at debra.fehr@ufv.ca
02/13/2022