About UFV

Located in the beautiful Fraser Valley just east of Vancouver, British Columbia, Canada, the University of the Fraser Valley (UFV) is a fully accredited, public university that enrolls approximately 16,000 students per year. UFV has campuses and locations in Abbotsford, Chilliwack, Mission, Hope and Agassiz, and a growing presence in Chandigarh, India.

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UFV Gaphic + Digital Design

RGD Awards 2018

UFV takes home RGD’s Strategic Design Award 2018

Alexandrah Pahl, GRAD 2018 was the recipient of the RGD (Association of Registered Graphic Designers) john st. Student Award for Strategic Design. Alex rebranded Rocko’s Diner, a restaurant in Mission, BC, that gained its fame in the Netflix Riverdale series. The rebrand is fun, nostalgic, and includes interactive coasters, to-go packaging, a website, and social media strategy. “This feels retro but modern at the same time. You are working from a great insight – people who are going there, going there for a step back in time but they also want it to feel fresh and current. I also really love the food packaging.” Timothy Jones RGD, Student Award Judge, President & Creative Director at Banfield Agency. This project was one of 560 projects submitted in 18 categories from 32 Canadian post-secondary institutions.


Alex now works as a creative coordinator for Partners and Hawes Brand Agency in Abbotsford BC and often returns to GDD to share stories about her professional life.

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