Project collaboration with the community is what we love best in GDD. So, when we were approached by Mission Literacy in Motion to help them design their event collateral for the 2018 Riot of Reading event we were more than happy to take on the challenge.
Second year students started the project with a real-world style client meeting. As they learned about Mission Literacy in Motion they gained insight into the bigger picture of literacy and the event’s audience.
Teams of two began working on solutions appropriate for our secondary audience, children 6 to 12 years old and the primary audience, parents and caregivers. The event collateral needed to show a strong theme, communicate event details and most importantly encourage the viewers to attend the event.
Congratulations to Matt Froese and Brad Fontaine whose literacy dinosaur themed project was selected for the 2018 event.