We Care about Our Communities!
We also care about those who care about our communities! Our first project in the GD317 course, has engaged us in research, analysis, interpretation, and presentation of data related to Corporate Social Responsibility initiatives and contributions in 2015.
We believe that Socially Responsible Companies nurture our community by providing safe working conditions and secure employment, by producing healthy, high-quality products, and by making a positive contribution to numerous social initiatives, such as in the domains of health care and education. We learned that every year, each corporation presents its business practices in the form of Corporate Social Responsibility Report (CSR). The CSR helps us to understand the company’s sense of responsibility towards our community.
Our Perspective: CSR Reports are usually designed as data-driven entities and overloaded with technical language and information; they usually do not sustain the reader’s attention and, consequently, they fail to create an intense connection with the reader.
Our Challenge: Designing CSR Reports that would have a strong identity and meaningful concept, and that would intensely connect with the reader and positively engage the community.