During the summer of 2014, local Mission residents shared their thoughts about their community as part of a branding initiative inspired by the Mission Chamber of Commerce. First year students in GD154 Typography created a series of typographic compositions using word connotation to visually depict these thoughts. The students, new to graphic design, typography and for many — new to Mission showcased their projects at “Defining Mission” an event that took place at the Clarke Theatre on September 25. It was a wonderful opportunity to learn about Mission and how voice is essential to building a brand.
Bob Rennie, urban developer and marketer was the keynote and shared these perspectives:
We all survive on our similarities, but we are defined by our differences.
Investing in education and the future will make your community flourish.
Branding is proprietary, not a facsimilie.
What did the students learn at the event?
Special thanks to the Mission Chamber of Commerce for this opportunity and the District of Mission for their support.
Effective branding is about consistency.
Maintaining your brand is a full time job.
Keep your wikipedia page up-to-date!