About UFV

Located in the beautiful Fraser Valley just east of Vancouver, British Columbia, Canada, the University of the Fraser Valley (UFV) is a fully accredited, public university that enrolls approximately 16,000 students per year. UFV has campuses and locations in Abbotsford, Chilliwack, Mission, Hope and Agassiz, and a growing presence in Chandigarh, India.

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UFV Gaphic + Digital Design

Defining Mission

During the summer of 2014, local Mission residents shared their thoughts about their community as part of a branding initiative inspired by the Mission Chamber of Commerce. First year students in GD154 Typography created a series of typographic compositions using word connotation to visually depict these thoughts. The students, new to graphic design, typography and for many — new to Mission showcased their projects at “Defining Mission” an event that took place at the Clarke Theatre on September 25. It was a wonderful opportunity to learn about Mission and how voice is essential to building a brand.

Bob Rennie, urban developer and marketer was the keynote and shared these perspectives:

We all survive on our similarities, but we are defined by our differences.

Investing in education and the future will make your community flourish.

Branding is proprietary, not a facsimilie.

What did the students learn at the event?

Effective branding is about consistency.

Maintaining your brand is a full time job.

Keep your wikipedia page up-to-date!

Special thanks to the Mission Chamber of Commerce for this opportunity and the District of Mission for their support.

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