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Located in the beautiful Fraser Valley just east of Vancouver, British Columbia, Canada, the University of the Fraser Valley (UFV) is a fully accredited, public university that enrolls approximately 16,000 students per year. UFV has campuses and locations in Abbotsford, Chilliwack, Mission, Hope and Agassiz, and a growing presence in Chandigarh, India.

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UFV Gaphic + Digital Design

Valerie Elliott: The future of design

Making Change

Valerie Elliott CGD Cert PR, GDC Sustainability Chair and Creative Director at iD2 Communications in Victoria BC gave us an insightful glimpse into the future from the past and present. The idea that what we think the future will hold is not too far off from reality was a great take-away. Think Skype, travel and futuristic cities. The bigger lesson from Valerie’s talk was about our responsibility as designers. She asks us to challenge mediocrity.

“The values we hold closest, those that are most important to us are what makes us unique individuals and designers. When we translate these values meaningfully to our work, we unravel a different future.”

This resonated with the audience and sparked thoughtful discussions on how design influences decision-making. Valerie shared her studio practices for probono work. Design for good, not for free. She left us with this statement:

“Keep your eyes wide open, be an authority by questioning everything. If you think differently, accept it.”

Valerie serves the Graphic Designers of Canada as the Sustainability Chair and authored GDC’s Sustainability Values and Principles. She is a juror for the ICOGRADA Sustainability Standards to be launched in 2014 that will help designers quantify and report on their sustainable practices and projects. The GDC, as a leader in sustainability, has worked with, and is part of a global partnership with AIGA in the “Living Principles for Design”  initiative. To find out more about sustainability in communication design, visit gdc.net.

Click through the gallery of images from Valerie’s presentation at GDD’s inaugural portfolio show in Mission, BC. Photos by Stephen Bau and Rick Collins.


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