I think there should be an option to opt out if you dont use the service. I am coming from Langley and I only use the abbotsford campus (not practical since not many courses that i need are offered there). I dont want to pay for more services that I wont use. If you are promoting green transportation then maybe look into having the existing buses come from other areas (and and more and later service to aldergrove) since you pretty much have to be at bourquin or downtown to catch them or transfer to these areas.