Excellent points in this article and comments overall - however I must contradict "Janet''s" assertion that "men are actually more objectified than women and are actually more effected by such objectification more" - this is simply NOT true.

And the mere fact women choose something does not make it empowered and value-free. They are choosing it because they have been sold that being a sex object is a thing they are supposed to be.

For a very accessible look at this, go to CBC''s recent documentary _Sext Up Kids_ (http://www.cbc.ca/doczone/episode/sext-up-kids.html). We can see how objectification from an early age (infused with sexualized messages from media including pornography) has molded girls into thinking they must dress and act sexy as a primary focus of their existence, up to and including sexting and sexual acts, in order to attract and please boys. Boys, on the other hand, are being positioned as the consumers of pornography (according to the documentary, 70% of school boys are viewing hardcore porn), and are highly influenced to frame their identities through viewing women as sexual objects. This study accurately reflects countless studies on the effects of sexualized images of women on both women and men.

The LFL simply follows through on this training: young women "choose" to take part because looking good in sexy lingerie for the approval of men is what they have been told all their lives is what they should be, the ultimate female success and "power." It''s not powerful or free if you are just doing what you are told.

Hardly the "pinnacle" of what women have achieved. Instead, it''s exactly an example of how much we have NOT achieved, that women must be seen in sexual terms regardless of the context. The message is clear: "you have no worth if you''re not showing T&A for the viewer''s pleasure."

The LFL is a soft porn show with a novelty gimmick of football. They can blow whatever smoke they like about it really being about the sport (or elite college athletes, right) - if it was, give them clothes and let them play.