About UFV

Located in the beautiful Fraser Valley just east of Vancouver, British Columbia, Canada, the University of the Fraser Valley (UFV) is a fully accredited, public university that enrolls approximately 16,000 students per year. UFV has campuses and locations in Abbotsford, Chilliwack, Mission, Hope and Agassiz, and a growing presence in Chandigarh, India.

Learn more. ufv.ca

Visit our program website

UFV Gaphic + Digital Design

Lorne Craig: A Sustainability Literacy Presentation

How green is green?

GDD’s inaugural portfolio show was highlighted with a presentation by Lorne Craig, dynamic advertising professional dedicated to “moving socially sustainable business forward.” Lorne presented a wonderfully entertaining and informative talk about everything green complete with a ukulele rendition of Monty Python’s The Universe Song. For an overview of his speech, resources and video clips, please click here >

We were all delighted to hear Lorne’s story about his 1972 Oldsmobile Delta 88 that moved him from Calgary to Vancouver in 1985, pictured above.

To get in touch with Lorne, visit Unicycle Creative


2014 First Portfolio Show, Mission

Congratulations Grads!

A well attended FIRST portfolio show showcasing our FIRST GDD grads. A brilliant exhibition of grad design projects and motion graphics were on display at Heritage Park Centre in Mission, on April 16! Grads shared their impressive portfolios with the creative industry, UFV community, local high school art students, family and friends.

The evening was highlighted with a traditional Sto:Lo welcome by Eddie Gartner, Elder in Residence. Dignitaries Mayor Adlem, District of Mission; MLA Simon Gibson, Abbotsford-Mission; UFV President, Dr. Mark Evered; UFV Dean, College of Arts, Dr. Jacqueline Nolte; and Anne Harper, President of the Mission Chamber of Commerce praised the grads and the Graphic + Digital Design program with insightful words of acknowledgement. Featured guest speakers Lorne Craig, Unicycle Creative; Valerie Elliott, iD2 Communications; and Johnathon Strebly, President, Graphic Designers of Canada, BC Chapter shared perspectives on professional practice, sustainability and green issues. Click through the gallery of photos featured here.

Special thanks to our sponsors, community partners and business community. 


Packaging Project

Brand Identity, Winter 2014

Students were asked to create a brand identity program for food packaging—that would encompass a unique visual language. They then rolled out the brand identity program across the package, an infographic and a communication piece that would reach their target audience.


Student Project

Brennan Gleason: Featured on Lovely Packaging

A self-directed student project designed in the final semester of GDD was initiated with the goal in mind of creating a unique, eye catching identity and bottle for a craft brewery. High Seas Brewing Co. is a home brewed brand that Brennan and his roommate created to give their small batch beer an identity all its own. With a love of the high seas and crafty, simple, eye catching design Brennan saw this as a perfect opportunity to create something great. On Brennan’s career ambitions …

My goal is to combine my knowledge and love in the areas of my expertise, to deliver the foremost creative and user-friendly designs to my clients. I hope to eventually lead my own team of designers in a small to medium sized agency.  

Visit Lovely Packaging

View Brennan’s portfolio

20X20 copy

Portfolio Show Abbotsford April 24

Vol. 3 PechaKucha Fraser Valley

PechaKucha Night will take place on Thursday April 24, 2014 from 7:30-9:00 pm at The Reach Gallery Museum. The evening is a fun and informal hour and a half of culture, ideas, creativity, passion and opinions. It’s a place for innovators to share their thoughts, gather as a creative community and have a good time.

PechaKucha Night is complimented with a reception from 5:00-7:00pm featuring the University of the Fraser Valley’s Graphic + Digital Design (GDD) inaugural portfolio show, with appetizers and drinks. Find out more at DESIGNmission.ca.

To see the speaker line-up and attend PechaKucha Night, register at PechaKucha.ca

Sponsored by Jelly Marketing

Wine tasting by Backyard Vineyards




First Class Grads!

Meet our First Class of Graphic + Digital Design Grads!

GDD introduces 5 disciplines in the field of graphic design including communication design, visual identity, information design, dynamic media and interactive design.  A lot to learn in two short years! Grad portfolios feature a selection of projects that reflect the Valley’s own, including food packaging, promotional campaigns and visual identity projects.

Browse through the portfolios at DESIGNmission.ca




Community Project

Discover the Fraser

How is design used to inform? Consider our daily interaction with our physical environment and digital media. Think of everything you see, hear, and feel. Designers use these senses to make information accessible by creating thoughtful human-centered experiences that communicate, motivate and inspire.

Discover the Fraser provided an opportunity to learn about our local environment, economy and community. This first year student project introduced experiential design and the process of discovery and ideation. Students were tasked with creating an information design piece promoting one aspect of the Fraser River.

Special thanks to the Mission Chamber of Commerce, Mission Community Archives and the Mission Harbour Authority.

The inspiration for this project comes from Ken Selvaraja, local business owner of Lanka Jewels ­and his interest in the unique qualities of the Fraser River and its sturgeon, and the Ironman by Antony Gormley at Crosbey Beach in Liverpool.

Dan and Kim
Katt Stearns

Industry Speakers

Experts from the Industry

This Winter Semester we were fortunate to have several industry experts speak to us on a variety of topics.

We would like to thank social media consultant, Katt Stearns, for teaching us social media etiquette on Twitter and LinkedIn. @KattStearns #UFVGDD

Thank you to Ann Harper, who addressed the GDD Professorial Practices class on managing one’s taxes.

A big thank you to local designers, Dan Ryu and Kim Elkington from Relevention. Dan and Kim enlightened us on what it’s like to work as a designer in the valley.

CLOU’s Travis Collier and Ryan Romero walked us through their branding process and give us the greatest advice of all—how to manage one’s creative balance. Thank you.

Julie Epp

pARTicipate Poster Results

Awareness of the Impact of Indian Residential Schools

The theme for this year’s Visual Arts pARTicipate poster competition was to bring awareness to the impact of residential school systems and the need for recognition, healing and reconciliation. The project was brought into GD161 Graphic and Digital Design, as part of a design methodology lesson — what transpired was a great lesson on First Nations, empathy and understanding cultural contexts.

Angelito Jimenez

Clark Giesbrecht

Sultankazy Jumataev and Kenichi Kajiyma

Rochelle Burt and Julie Epp

Giovina Brauer, Amy Hall and Adelle Renaud

Judges Comments 

Grace Tsurumaru (Visual Arts Associate Professor) on the first place winner:

Mending The Tears by Angelito Jimenez. The quality of the drawing caught my eye. The student has skillfully combined several of the key elements regarding the issue of Residential Schools which is a huge undertaking. The symbolic contrast of the hands mending together the pain and suffering endured by the children and families is powerful. The title compliments the layered and detailed drawing with a visually clear message making it easy to read. Very well executed.

Eddie Gardner (Elder in Residence, Aboriginal Access Services) on the second place winner Clark Giesbrecht:

Clark Giesbrecht presents a very powerful picture … you can imagine this person as a survivor of the IRS legacy, stepping out of the dark past and into the light, challenging us to face and accept the truth and working together towards understanding, healing, and reconciliation.

and on the third place winner (ex aequo) Sultankazy Jumataev

… a very powerful, eye catching and powerful image with headlines on the cover of Time Magazine format that sparks interest in looking for the truth, and recognizing the unfinished work related to healing and reconciliation.

Grace Tsurumaru on the third place winner (ex  aequo) Kenichi Kajiyma

The imagery is visually striking, and even though the title is familiar [If Only Walls Could Talk] , the words appropriately address the unspoken histories that may never be expressed and I thought this point-of-view separated it from the others. Very bold.

Nova Hopkins (Branding and Communication Design Instructor, Graphic + Digital Design) on Rochelle Burt, winner of the Jurors’ Recognition Award:

Burt’s, 150,00 people is extremely strong. Her use of the current Abbotsford population and the number of children in residential school helps build context to an issue that is unknown to most. The realization of the comparison of numbers is something of an “oh my” moment. Her wonderful selection of typography and images and the hierarchy helps tell a story—from 150,000 people, to the current population of Abbotsford—to the realization of her comparison. I can see this concept having legs—comparing current numbers and stats to stats involved around the residential schools.

Special thanks to Wenona Victor, Associate Professor in Indigenous Studies at UFV  for her guidance in supporting the students with their conceptual development, and to Aleksandra Idzior, Associate Professor, Art History for her vision and leadership in this project. pARTicipate is a biannual poster competition organized by the Visual Arts Department. This year’s theme coincides with the Truth and Reconciliation Commission, Indian Residential School Day of Learning held on September 18, 2014.


Community Project

Mission Folk Music Festival 2014

Event promotions are created to motivate and encourage audience participation. They include a variety of media including print, digital and environmental applications.

The objective for this first year student project was to introduce the design process (creative brief, exploration and research, content development) and to design promotional materials that inform and inspire. Francis Xavier Edwards, Mission Folk Music Festival Director, joined us in the classroom to give a creative brief – background and history, description of the artists and their music, the target audience for the festival, communications objectives and the deliverables.

What you see here are a range of solutions that explore the spirit and essence of the festival.