About UFV

Located in the beautiful Fraser Valley just east of Vancouver, British Columbia, Canada, the University of the Fraser Valley (UFV) is a fully accredited, public university that enrolls approximately 16,000 students per year. UFV has campuses and locations in Abbotsford, Chilliwack, Mission, Hope and Agassiz, and a growing presence in Chandigarh, India.

Learn more. ufv.ca

Visit our program website

UFV Gaphic + Digital Design
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Design Mission: Graphic + Digital Design

The future is here!

More than 70 guests joined the Graphic + Digital Design program students, staff and faculty in celebrating its first anniversary and UFV’s partnership with the District of Mission.

GDD students showcased an impressive selection of graphic and interactive design projects that they completed in their first year of study. The event was attended by local industry and community leaders; the District of Mission, Mayor Ted Adlem and council members; and UFV representatives from all campuses. The event was highlighted by Lucas Bergen’s moving reflection on his first year in GDD!

A big thank you goes out to everyone who helped make this program a reality!

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Barbarian Press Field Trip

The Ultimate Typography Lesson

Students in the GDD program had a rare glimpse into the world of the private press at Mission’s own Barbarian Press. Proprietors, Crispin and Jan Elsted, shared their craft and knowledge of letterpress and the book arts in an all-day workshop. Jan introduced students to hand-setting metal type and the skills of inking and printing on a hand press, while Crispin covered the book arts and typography—sharing their amazing collection of books.

“Private press printing is a craft, not an art. The design and making of beautiful books is only secondarily a matter of self-expression; its first excellence is to serve the author and the reader.”
—Crispin and Jan Elsted

While many private press printers start out as graphic designers, Crispin and Jan have come into the book arts from a literary background. They discovered their passion for working with their hands while completing their doctorates in Kent, England. Drawing inspiration from the work of Graham Clarke of Ebenzer Press they initially hand-printed a series of their own poems to celebrate a friend’s 50th wedding anniversary. Clarke introduced Crispin and Jan to Graham Williams of Florin Press who furthered their education in typography and letterpress printing—and the rest is history!

“We feel that nothing should come between the text and the reader, and it is our view that typography should have, in Robert Bringhurst’s phrase, ‘a statuesque transparency’: like good film music, the best typography is effective to the degree that it is unobtrusive, supporting, not supplanting, the principal experience of the reader.”
—Crispin and Jan Elsted

With this goal, Barbarian Press was founded in the UK in 1977 and moved to its current location in Mission, BC in 1978. To date the press has produced numerous publications ranging from books on wood engraving, Victorian melodrama, classics, poetry, to new translations of poetry and prose.

Learn more about Barbarian Press and Crispin and Jan Elsted:

Nigel Beale Interview with Crispin and Jan Elsted

Hoi Barbaroi: A Quarter Century at Barbarian Press

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Calligraphy Workshop

Martin Jackson: Creating Beautiful Letters!

Master calligrapher, Martin Jackson introduced the GDD students to the fine art of calligraphy. We put away our MacBook Pros and learned how to use a pen and construct letterforms! From uncials to italics, Martin covered the entire alphabet and letterform characteristics. We tried different tools, beginning with a modern day “double header calligraphy pen,” then moved onto traditional speedball nibs and ink, and then had some fun working with our own self made bamboo pens. Martin showed us how to construct a pen using bamboo and a pop can for some interesting results!

What we learned? It’s not as easy as it seems! And, to be good, takes a lot of hard work and practice.

We were in awe of Martin’s talent through his amazing demonstrations! We all left the workshop with a renewed appreciation for our typographic origins, the simplicity of craft, and for most of us—a desire to learn more. A lot more!

Martin Jackson has been practicing calligraphy and lettering for more than 50 years. He is one of the best in the world, and has taught and lectured across Canada, United States and Europe. His commissions include pieces for Barbarian Press; the Alcuin Society; the Royal Highnesses, the Prince and Princess of Wales 1986 visit to Vancouver, and the visit by Pope John Paul II in 1984. He also produced the calligraphy for the wedding reception of Bill Gates.

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Graphic + Digital Design Celebration

Thursday, March 28
12:30 to 2:00 pm 

UFV Mission Campus (D227)
Heritage Park Centre

33700 Prentis Avenue

Please join us in celebrating the first year of UFV’s Graphic + Digital Design program at the Mission campus. Learn more about the program and help us recognize our partnership with the District of Mission.

Light lunch provided — catered by Mission’s own Blackberry Kitchen.

Please RSVP to Caitlin at Caitlin.Gleboff@ufv.ca or 604-854-4595 by Monday, March 25.

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Design in the Valley

Past, Present and Future

Nova Hopkins, local designer, shared her experience about working professionally in the design industry, as well as a little local history in the valley. Nova brought some beautiful hand lettering pieces created by her uncle, Gary Hopkins, who worked as a graphic designer  in the 50′s and 60′s. The artwork pictured here are just a few examples of concepts and mockups for store signage and local billboards.

Nova’s expertise is in brand service — creating brand identity, packaging, corporate communication, information design and marketing materials for a range of clients including Silver Hills Bakery. She talked about the considerations around designing food packaging including how consumers interact with products and their decision-making, target audience, government regulations and the importance of “shelf space allocation” in the retail environment. It was insightful to hear about the expansive role of a professional graphic designer in meeting these challenges!

What was particularly inspiring is her enthusiasm for the growing design industry in the Fraser Valley and for our own GDD grads. The future holds incredible opportunity! Nova states,

“Watch out Vancouver, there’s some amazing talent brewing in the valley.”

Nova is an alumn of UFV’s visual arts program and graduate of the IDEA program at Capilano (2007). She began her design career at KARO — Western Canada’s oldest creative agency — then in 2008, she started working in Abbotsford as the Creative Director for Relevention Marketing. Nova now has her own practice specializing in branding, print and online communication design.

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Will you be my Valentine & guess my type?

With Valentine’s day fast approaching, GDD is in the mood for love—love of typography that is! Our students are exploring that age-old question: What’s your type?

Are you in the mood for modern?  Do you gravitate to grotesque?  Is transitional more to your taste or are you hot for a humanist sans?

Perhaps you aren’t into looks and only care about personality (I’m looking at you, #1).

Join in the fun and identify the 21 typefaces used in our Valentine’s Type Poster.

We’ll give you extra credit if you submit a type-ish ode or sonnet!

My Type Answers

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Great Turnout for GDD’s Portfolio Workshop!

More than 40 people attended GDD’s first information session and portfolio workshop at UFV’s Mission campus. The evening began with an introduction to the design industry and the new Graphic + Digital Design diploma program. The portfolio workshop gave tips on how to put an entrance portfolio together. GDD students and faculty offered their knowledge and experience to the many participants sharing their work and amazing talent.

The GDD diploma program is accepting applications for Fall 2013. All GDD program applicants must submit their portfolios and attend a program orientation session on Wednesday April 17 at 4:00 pm in D227 at UFV’s Mission campus.

UFV GDD Diploma

GDD Portfolio Guidelines

GDD Important Admissions Dates Fall 2013

 

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GDD projects

Engaging the community

GDD 1st year students were immersed in work that involved the local community including a zine project for Fraser River Heritage Park and a branding project for Grab-a-Java — a local fair-trade, organic coffee shop and roaster — owned by UFV alumn, David Perrit.

Are you a community member with an opportunity for collaboration? Email our program co-ordinator Karin Jager with your proposal.

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Typography Portrait Critique

The GDD 154 Typography class had their first critique of the semester today. Students were asked to create a portrait using one type family.  Stay tuned, more pictures to come.

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Interested in Graphic + Digital Design at UFV?

Info Session, Studio + Lab tour | 6:00 – 7:30 pm 

Find out more about UFV’s Graphic + Digital Design Diploma program, BFA Graphic Design Minor and Extended Minor.

Portfolio Workshop | 7:30 – 9:00 pm

Bring your sketchbook or digital samples and receive constructive feedback. Learn how to build a strong entrance portfolio.

Room D227 Mission Campus — 33700 Prentis Ave., Mission, BC V2V 7B1. For more info, call 604 557 7607 or 1 888 504 7441 x 7607 or email Karin Jager.