About UFV

Located in the beautiful Fraser Valley just east of Vancouver, British Columbia, Canada, the University of the Fraser Valley (UFV) is a fully accredited, public university that enrolls approximately 16,000 students per year. UFV has campuses and locations in Abbotsford, Chilliwack, Mission, Hope and Agassiz, and a growing presence in Chandigarh, India.

Learn more. ufv.ca

Visit our program website

UFV Gaphic + Digital Design

Congratulations Grads!

A well attended FIRST portfolio show for our FIRST GDD grads. The exhibition featured grads, portfolios, and special first year projects. Grads shared their experiences and portfolios with our creative industry, UFV community and dignitaries Mayor Adlem, District of Mission; MLA Simon Gibson; and Anne Harper, President of the Mission Chamber of Commerce.

Featured guest speakers Lorne Craig, Unicycle Creative, Valerie Elliott, iD2 Communications moderated Johnathon Strebly, President, Graphic Designers of Canada, BC Chapter.

Special thanks to our sponsors and community partners.

Dan and Kim
Katt Stearns

Industry Speakers

Experts from the Industry

This Winter Semester we were fortunate to have several industry experts speak to us on a variety of topics.

We would like to thank social media consultant, Katt Stearns, for teaching us social media etiquette on Twitter and LinkedIn. @KattStearns #UFVGDD

 Thank you to Ann Harper, who addressed the GDD Professorial Practices class on managing one’s taxes.

A big thank you to local designers, Dan Ryu and Kim Elkington from Relevention. Dan and Kim enlightened us on what it’s like to work as a designer in the valley.

CLOU’s Travis Collier and Ryan Romero walked us through their branding process and give us the greatest advice of all—how to manage one’s creative balance. Thank you.


Packaging Project

Brand Identity, Winter 2014

Students were asked to create a brand identity program for food packaging—that would encompass a unique visual language. They then rolled out the brand identity program across the package, an infographic and a communication piece that would reach their target audience.


Student Project

Brennan Gleason: Featured on Lovely Packaging

A self-directed student project designed in the final semester of GDD was initiated with the goal in mind of creating a unique, eye catching identity and bottle for a craft brewery. High Seas Brewing Co. is a home brewed brand that Brennan and his roommate created to give their small batch beer an identity all its own. With a love of the high seas and crafty, simple, eye catching design Brennan saw this as a perfect opportunity to create something great. On Brennan’s career ambitions …

My goal is to combine my knowledge and love in the areas of my expertise, to deliver the foremost creative and user-friendly designs to my clients. I hope to eventually lead my own team of designers in a small to medium sized agency.  

Visit Lovely Packaging

View Brennan’s portfolio

20X20 copy

Portfolio Show Abbotsford April 24

Vol. 3 PechaKucha Fraser Valley

PechaKucha Night will take place on Thursday April 24, 2014 from 7:30-9:00 pm at The Reach Gallery Museum. The evening is a fun and informal hour and a half of culture, ideas, creativity, passion and opinions. It’s a place for innovators to share their thoughts, gather as a creative community and have a good time.

PechaKucha Night is also complimented with a reception from 5:00-7:00pm featuring the University of the Fraser Valley’s Graphic + Digital Design (GDD) inaugural portfolio show, with appetizers and drinks. Find out more at DESIGNmission.ca.

To see the speaker line-up and attend PechaKucha Night, register at PechaKucha.ca

Sponsored by Jelly Marketing



First Class Grads!

Meet our first class of Graphic + Digital Design Grads!

GDD introduces 5 disciplines in the field of graphic design including communication design, visual identity, information design, dynamic media and interactive design.  A lot to learn in two short years! Grad portfolios feature a selection of projects that reflect the Valley’s own, including food packaging, promotional campaigns and visual identity projects.

Browse through the portfolios at DESIGNmission.ca



Julie Epp

pARTicipate Poster Results

Awareness of the Impact of Indian Residential Schools

The theme for this year’s Visual Arts pARTicipate poster competition was to bring awareness to the impact of residential school systems and the need for recognition, healing and reconciliation. The project was brought into GD161 Graphic and Digital Design, as part of a design methodology lesson — what transpired was a great lesson on First Nations, empathy and understanding cultural contexts.

Angelito Jimenez

Clark Giesbrecht

Sultankazy Jumataev and Kenichi Kajiyma

Rochelle Burt and Julie Epp

Giovina Brauer, Amy Hall and Adelle Renaud

Judges Comments 

Grace Tsurumaru (Visual Arts Associate Professor) on the first place winner:

Mending The Tears by Angelito Jimenez. The quality of the drawing caught my eye. The student has skillfully combined several of the key elements regarding the issue of Residential Schools which is a huge undertaking. The symbolic contrast of the hands mending together the pain and suffering endured by the children and families is powerful. The title compliments the layered and detailed drawing with a visually clear message making it easy to read. Very well executed.

Eddie Gardner (Elder in Residence, Aboriginal Access Services) on the second place winner Clark Giesbrecht:

Clark Giesbrecht presents a very powerful picture … you can imagine this person as a survivor of the IRS legacy, stepping out of the dark past and into the light, challenging us to face and accept the truth and working together towards understanding, healing, and reconciliation.

and on the third place winner (ex aequo) Sultankazy Jumataev

… a very powerful, eye catching and powerful image with headlines on the cover of Time Magazine format that sparks interest in looking for the truth, and recognizing the unfinished work related to healing and reconciliation.

Grace Tsurumaru on the third place winner (ex  aequo) Kenichi Kajiyma

The imagery is visually striking, and even though the title is familiar [If Only Walls Could Talk] , the words appropriately address the unspoken histories that may never be expressed and I thought this point-of-view separated it from the others. Very bold.

Nova Hopkins (Branding and Communication Design Instructor, Graphic + Digital Design) on Rochelle Burt, winner of the Jurors’ Recognition Award:

Burt’s, 150,00 people is extremely strong. Her use of the current Abbotsford population and the number of children in residential school helps build context to an issue that is unknown to most. The realization of the comparison of numbers is something of an “oh my” moment. Her wonderful selection of typography and images and the hierarchy helps tell a story—from 150,000 people, to the current population of Abbotsford—to the realization of her comparison. I can see this concept having legs—comparing current numbers and stats to stats involved around the residential schools.

Special thanks to Wenona Victor, Associate Professor in Indigenous Studies at UFV  for her guidance in supporting the students with their conceptual development, and to Aleksandra Idzior, Associate Professor, Art History for her vision and leadership in this project. pARTicipate is a biannual poster competition organized by the Visual Arts Department. This year’s theme coincides with the Truth and Reconciliation Commission, Indian Residential School Day of Learning held on September 18, 2014.


Join us at our inaugural portfolio show!

Green 2014 Portfolio Show

Green is new and fresh. It’s where we’re from, and where we’re headed. We are Green, the first class of graphic designers in the Fraser Valley. 

We invite you to join the GDD graduating class in April for our inaugural portfolio show. Meet the grads, be inspired by great guest speakers, and indulge in tasty refreshments. .


Wednesday April 16, 2014
Heritage Park Centre
33700 Prentis Avenue
5:00 to 7:0 pm: Meet the Designers
7:00 to 9:00 pm: First Glance, Speakers

Featured Speakers: Valerie Elliott, iD2 Communications and GDC Sustainability Chair; Lorne Craig, Unicycle Creative; moderated by Johnathon Strebly, Graphic Designers of Canada, BC Chapter President.  Graphic Designers of Canada


Thursday April 24, 2014
The Reach Gallery Museum
32388 Veterans Way
5:00 to 7:30 pm: Meet the Designers
7:30 to 9:00 pm: Creative Balance PechaKucha
A lively PechaKucha series of short “20 slide x 20 seconds each” presentations. Be inspired by unique experiences, diverse perspectives and engaging stories from our creative community.

Sponsored by The Reach Gallery Museum and Jelly Marketing. Register at pechakucha.ca and use the code “SPECIALVIP” for free admission.



Recognition, Healing, Reconciliation

Submit entries by Friday January 31!

3rd Annual pARTticipate Poster Competition


The theme of this year’s competition coincides with the national event held in the fall of 2013 in Vancouver by the Truth and Reconciliation Commission (TRC), whose mandate is to “engage the Canadian public and provide education about the history of the residential schools system, the experience of former students and their families, and the ongoing legacies of the institutions within communities.” On September 18, 2013 UFV held the Indian Residential School Day of Learning.

Communication Objective

To create awareness of the impact of residential school systems and the need for recognition, healing and reconciliation

Design Objectives

  1. Convey a strong message instantly. It must be easily read from a distance – concept, image and/or words.
  2. Simple concept or idea.
  3. Effective contrast, spatial depth and scale.
  4. Clear typographic application that emphasizes the message.
  5. Design is relevant, appropriate and engages the target audience.

Target Audience

The general public and the UFV community.


  1. Any mediums may be used!
  2. Poster design must be submitted in both print and digital formats
    Print: 16″ x 22″ / 56 cm x 44 cm in portrait or landscape format – flush trim, full size.
    Digital: PDF
  3. Include a written rationale with your poster submission (100 words in a word document).
  4. All print entries must reach the Visual Arts Office in C Building, UFV Abbotsford no later than noon, January 31, 2014.
  5. Email digital PDF and written rationale word document to: vicki.bolan@ufv.ca
  6. Be sure to include your name, student number, and contact information on the back of the poster and in your email submission.

Judging Criteria

  • Originality: Innovation and effectiveness.
  • Visual Hierarchy: Typography, image, colour and layout.
  • Final Solution: Impactful and creates awareness.


Members representing Indigenous Affairs, Aboriginal Access Services, Visual Arts, and Graphic and Digital Design.


Open to all current students at UFV.

Selected posters will be exhibited at UFV and featured on the GDD blog. Winners will be announced and awarded with a variety of prizes in February 2014. 


Graphic + Digital Design at UFV

Wednesday February 5, UFV Mission Campus

Come to our portfolio workshop + win an iPad mini*

Info Session, Studio + Lab tour
6:00 – 7:30 pm

Learn how to design logos, books, websites, motion graphics, iPad apps, posters, and much more! Find out what it takes to be a graphic designer and about UFV’s unique Graphic + Digital Design Diploma program and BFA Graphic Design Extended Minor.

Portfolio Workshop
7:30 – 9:00 pm

Do you like to create, draw, and experiment? Bring your sketchbook and artwork and receive constructive feedback. Learn how to build a strong entrance portfolio.

UFV Mission Campus (D227)
Heritage Park Centre
33700 Prentis Avenue

For more info, call 604 557 7607 or 1 888 504 7441 x 7607 or email Karin Jager.

* A draw for an iPad Mini will take place at the event.