Class: Geog 362, Geography of Tourism and Recreation.
Collaboration with City Studio, which involved UFV experimental learning, City of Abbotsford staff liaisons as well as Tourism Abbotsford.
Challenge: the City of Abbotsford issued a challenge to the GEOG 362 class, to determine the tourism market and design a conceptual program of souvenir (s). The students were required to create the concepts, deliver term papers and presentations to the sponsors, and create posters for the HUBBUB event.
The 32 students worked in 6 teams to create a package of unique conceptual deliverables for the City/Tourism Abbotsford sponsors . Students from 3 of the groups and Instructor, Jen H., attended the City Studio HUBBUB event at City Hall on December 4th, and one of the groups just narrowly missed winning the overall prize by 1 point, so they were given an honourable mention by the mayor. This group was called “Grow Abby”.